Facebook and the internet in general tells me that Snoop Dog has undergone a Jamaican Reincarnation and is now Snoop Lion. This all started with a trip to Jamaica to record with Diplo.
Here's some quotes from the Lion himself-
"I want to bury Snoop Dogg, and become Snoop Lion; I didn't know that until I went to the temple, where the High Priest asked me what my name was, and I said, 'Snoop Dogg.' And he looked me in my eyes and said, 'No more. You are the light; you are the lion.' From that moment on, it's like I had started to understand why I was there."